Research template

Positioning map template

A template for mapping competitor positions with evidence, not vibes.

Category strategy, homepage positioning, and sales narrative work.

Capture evidence

Capture these fields for each competitor

Field Use Example
Axis Map logic Generic to vertical-specific
Evidence Placement support Hero headline and pricing page
Whitespace Possible position Renewal-call intelligence
Risk Why it may fail No proof yet

Template checklist

  • Axes are explained.

  • Each placement has evidence.

  • The map shows weak evidence plainly.

  • Messaging implications are concrete.

Fill the template faster

Prompts that help complete this template

All prompts
Positioning prompts 8 min

AI competitor positioning map prompt

Map competitor positioning with evidence from website copy, product pages, ads, and public claims.

positioningmapstrategy
Report writing prompts 8 min

AI competitor strategy report prompt

Turn competitor research into a decision-ready strategy report with evidence, tradeoffs, confidence, and next moves.

strategy reportcompetitive intelligenceclient report
First useful action

What you should do next

  • Collect repeated copy from each competitor.

  • Pick axes that help decisions.

  • Pressure-test the best position with customer language.