Competitor audit template
A practical structure for auditing one competitor across website, offer, pricing, SEO, ads, and messaging.
- Competitor snapshot
- Website and messaging notes
- Offer and pricing notes
- SEO and content gaps
Competitor research templates
Prompts help you think. Templates help you repeat the work without making a mess.
Use them for audits, teardown notes, SEO gaps, pricing, positioning, monitoring, and report writing.
Landing page teardown template
A teardown template for competitor landing pages, offers, CTAs, proof, and objections.
- Page goal
- Audience and traffic source
- Hero promise
- Proof and objection handling
Competitor ad teardown template
A compact table for saving competitor ad hooks, angles, offers, proof, and risks.
- Ad source
- Hook
- Angle
- Offer
SEO gap analysis template
A template for turning competitor ranking exports and SERP notes into content priorities.
- Cluster
- Competitor page
- Our page
- Intent
Pricing comparison template
A public pricing comparison template for plans, packaging, limits, and unclear details.
- Plan table
- Limits
- Add-ons
- Trial
Positioning map template
A template for mapping competitor positions with evidence, not vibes.
- Axis choice
- Competitor placement
- Evidence
- Credible whitespace
Messaging teardown template
A template for competitor promises, phrases, proof, objections, and voice patterns.
- Promise
- Audience
- Repeated phrases
- Proof
Weekly monitoring workflow template
A recurring competitor monitoring template for weekly notes, changes, risks, and next actions.
- Date range
- Channels checked
- Changes found
- Noise ignored
Competitor strategy report template
A report template for turning verified competitor research into options, risks, and a recommended move.
- Executive summary
- Observed moves
- Why it matters
- Options
Research verification checklist template
A checklist for checking AI-assisted competitor research before it becomes a decision.
- Claim
- Source
- Date checked
- Risk level