Research template

Competitor ad teardown template

A compact table for saving competitor ad hooks, angles, offers, proof, and risks.

Building an ad swipe file without inventing performance claims.

Capture evidence

Capture these fields for each competitor

Field Use Example
Channel Where the ad was found Meta Ad Library
Angle Repeated idea Save time on reporting
Proof Support for the claim Customer count shown in ad
Risk What not to copy Unsupported savings claim

Template checklist

  • Do not infer spend or ROAS.

  • Save the date captured.

  • Separate repeated angles from one-off ads.

  • Turn findings into ethical tests.

Fill the template faster

Prompts that help complete this template

All prompts
Ad teardown prompts 7 min

AI competitor ad analysis prompt

Use AI to analyze competitor ad hooks, angles, offers, formats, and repeated creative patterns.

adscreative researchangles
Offer analysis prompts 7 min

AI competitor offer analysis prompt

Analyze a competitor offer by promise, package, incentive, guarantee, urgency, and friction.

offerpricingconversion
Monitoring workflow prompts 8 min

AI weekly competitor monitoring prompt

Turn weekly competitor notes into a short monitoring report with changes, evidence, and next actions.

monitoringweekly reportworkflow
First useful action

What you should do next

  • Save ads by angle, not by brand only.

  • Add the landing page if you have it.

  • Write three test ideas that use your own proof.