Prompt sequence

AI prompts for positioning and messaging

Prompts for mapping positions, tearing down claims, finding repeated phrases, and creating a sharper message.

Use this before a homepage rewrite, product launch, or category strategy pass.

Run these prompts

Use these prompts for this research job

Positioning prompts 8 min

AI competitor positioning map prompt

Map competitor positioning with evidence from website copy, product pages, ads, and public claims.

Best for Use this when your category feels crowded and you need to see which positions competitors are trying to own.
positioningmapstrategy
Messaging prompts 7 min

AI competitor messaging teardown prompt

Break down competitor messaging by promise, proof, audience, objections, and repeated phrases.

Best for Use this when you want to understand what a competitor keeps saying and why it might work.
messagingcopypositioning
Messaging prompts 8 min

AI competitor review mining prompt

Mine competitor reviews for customer language, objections, switching reasons, and proof gaps.

Best for Use this when you have public reviews and want copy angles grounded in customer words.
reviewsVOCmessaging
Positioning prompts 8 min

AI competitor social positioning prompt

Analyze competitor social posts by repeated topics, claims, proof, audience, and category narrative.

Best for Use this when competitors are shaping the category on LinkedIn, X, TikTok, YouTube, or Instagram.
social mediapositioningcontent
Messaging prompts 8 min

AI competitor sales page objection map prompt

Map the objections a competitor handles or ignores on a sales page, demo page, or product page.

Best for Use this before rewriting a sales page or creating a comparison page.
objectionssales pagecopy
Website audit prompts 7 min

AI competitor website audit prompt

Audit a competitor website with an AI research tool using sources you can verify.

Best for Use this when you want a structured read of a competitor website before rewriting your own page, sales narrative, or research notes.
website audithomepagecompetitor research
Report writing prompts 7 min

AI prompt to turn competitor notes into action items

Convert messy competitor research notes into prioritized actions your team can actually decide on.

Best for Use this after a research sprint when your notes are useful but too messy to act on.
action itemsresearch operationsstrategy
Step order

Recommended workflow order

The order matters because each prompt gives better inputs to the next one.

  1. 01

    Map the category.

  2. 02

    Teardown repeated messages.

  3. 03

    Audit the website proof.

  4. 04

    Turn research into copy actions.

Mistakes to avoid

Choosing a position without proof.

Copying competitor voice.

Mistaking clever language for clear language.

Keep notes structured

Templates that keep this research organized

All templates
Research template

Positioning map template

A template for mapping competitor positions with evidence, not vibes.

  • Axis choice
  • Competitor placement
  • Evidence
  • Credible whitespace
Research template

Messaging teardown template

A template for competitor promises, phrases, proof, objections, and voice patterns.

  • Promise
  • Audience
  • Repeated phrases
  • Proof
Research template

Competitor audit template

A practical structure for auditing one competitor across website, offer, pricing, SEO, ads, and messaging.

  • Competitor snapshot
  • Website and messaging notes
  • Offer and pricing notes
  • SEO and content gaps
First useful action

What you should do next

Pick the first prompt. Paste real sources. Keep only the findings you can verify.