Prompt sequence

AI prompts for competitor ads

A collection for ad angles, hooks, creative patterns, offers, and landing page follow-through.

Use this before planning new ad tests or building a swipe file.

Run these prompts

Use these prompts for this research job

Ad teardown prompts 7 min

AI competitor ad analysis prompt

Use AI to analyze competitor ad hooks, angles, offers, formats, and repeated creative patterns.

Best for Use this when you have ad screenshots, copy, or transparency library notes and want to find the repeated angles.
adscreative researchangles
Ad teardown prompts 8 min

AI competitor ad creative pattern prompt

Group competitor ads by repeated creative angle, format, proof, offer, and risk.

Best for Use this when you have a messy batch of ads and need to see the patterns behind the creative.
adscreative strategyswipe file
Ad teardown prompts 8 min

AI competitor visual creative teardown prompt

Analyze competitor ad visuals by composition, product focus, proof, format, and emotional angle.

Best for Use this when the image or video frame is doing more work than the ad copy.
visual creativeadscreative teardown
Ad teardown prompts 8 min

AI competitor paid search angle prompt

Analyze competitor paid search ads by query intent, promise, proof, landing page fit, and offer.

Best for Use this when search ads and landing pages reveal what competitors think buyers want now.
paid searchPPCads
Offer analysis prompts 7 min

AI competitor offer analysis prompt

Analyze a competitor offer by promise, package, incentive, guarantee, urgency, and friction.

Best for Use this when you want to understand why a competitor offer might be easier to buy.
offerpricingconversion
Website audit prompts 7 min

AI competitor landing page teardown prompt

Break down a competitor landing page by offer, audience, objections, proof, and conversion path.

Best for Use this before building a landing page for a campaign, new offer, product launch, or comparison page.
landing pageteardownconversion
Report writing prompts 7 min

AI prompt to turn competitor notes into action items

Convert messy competitor research notes into prioritized actions your team can actually decide on.

Best for Use this after a research sprint when your notes are useful but too messy to act on.
action itemsresearch operationsstrategy
Step order

Recommended workflow order

The order matters because each prompt gives better inputs to the next one.

  1. 01

    Group ads by repeated angle.

  2. 02

    Analyze the offer behind each angle.

  3. 03

    Review the landing page.

  4. 04

    Turn notes into test ideas.

Mistakes to avoid

Judging ads from one screenshot.

Inferring spend or ROAS.

Copying a hook without matching proof.

Keep notes structured

Templates that keep this research organized

All templates
Research template

Competitor ad teardown template

A compact table for saving competitor ad hooks, angles, offers, proof, and risks.

  • Ad source
  • Hook
  • Angle
  • Offer
Research template

Landing page teardown template

A teardown template for competitor landing pages, offers, CTAs, proof, and objections.

  • Page goal
  • Audience and traffic source
  • Hero promise
  • Proof and objection handling
Research template

Competitor audit template

A practical structure for auditing one competitor across website, offer, pricing, SEO, ads, and messaging.

  • Competitor snapshot
  • Website and messaging notes
  • Offer and pricing notes
  • SEO and content gaps
First useful action

What you should do next

Pick the first prompt. Paste real sources. Keep only the findings you can verify.